The Aspen Paradigm offers a perspective on our customers that is much more invigorating to our businesses than conventional perspectives have ever been. Conventional perspectives focus on external customers ~ those businesses and/or individuals who utilize the products or services we produce. We also have internal customers ~ those individuals, departments, contractors, suppliers essential to the prodution of the products or services used by our external customers. TOP

When we are asked to identify OUR CUSTOMERS we have been conditioned to focus on those businesses and/or individuals who purchase our products or services.These are our EXTERNAL customers. We study these customers from every angle we can come up with. The microsope under which we place these customers seeks to discover every desire they could possibly have regarding our product or service. The conventional wisdom tells us we must look at our customers as wanting to take all they possibly can from us. But is this actually the reality? What if we look at these customers using the Aspen Paradigm? Let's consider the possibilities of viewing these customers as part of the amazing synergy of OUR aspen grove. By altering our perspective of customers from seeing them as essential to yet separate from our businesses to seeing them AND US as integrated into the very same root system, we will begin to recognize the far-reaching mutual benefits that go way beyond the mere providing of goods or services!
I want to meet with you and show you ways to incentivize these customers to come to you FIRST regardless of their questions AND regardless of your price! Will this improve your bottom line? Of course it will, because you will call and schedule a time for us to talk! || SEND AN EMAIL NOW! || TOP

Historically businesses have not been accustomed to considering INTERNAL customers. Identifying those cutomers, therefore, becomes of paramount importance. If we have employees, we might readily recognize that they can be seen as INTERNAL customers. But what if we are "lone eagles"? Who would our internal customers be? Well, we would have the same extended family of internal customers as businesses WITH employees ~ We have our suppliers, our contractors, our service providers... But you may be wondering, How are employees, suppliers, contractors, service providers... considered to be CUSTOMERS? This is the secret power of the Aspen Paradigm. By seeing ALL of our business relationships as being grafed into the tenacious single organism root system of the aspen, we give strength to each of these relationsips as we are able to tap into the strength of each of these relationships. Amazingly the Aspen Paradigm, far from depleting the energy of its various members, creates a synergy that multiplies the strength of those members. It is through the process of grafting that we recognize and acknowldge that each graft must be valued as we value each EXTERNAL customer. I would like to meet with you because I have some amazing tools to set up a reward system for these critical relationships. || SEND AN EMAIL NOW! || TOP